Shell Strengthens Partnership with BMW
Shell premium motor oils will power BMW Motorsport, while and Shell V-Power becomes the premium fuel recommended by BMW M Automobiles.
Shell is expanding its collaboration with the BMW AG, following on from being named the recommended supplier of genuine BMW engine oil and BMW Group’s only recommended global supplier for aftermarket motor oils.
Shell Lubricants – Shell Helix Ultra and Pennzoil Platinum – joins forces with BMW Motorsport as its premium technology partner and exclusive supplier of premium motor oils. And Shell V-Power will be the recommended fuel for the BMW M Automobiles.
“Shell has passion for motor racing, as demonstrated by our long standing involvement in the international motorsport arena,” said Mark Gainsborough, Shell Executive Vice President. “We are excited to be expanding this involvement as BMW Motorsport’s partner, in addition to being the BMW Group’s recommended supplier of aftermarket engine oils.”
A dedicated team of Shell engineers will work alongside BMW Motorsport engineers to develop a custom blend of motor oil for the BMW M4 DTM car. This development will be on-going during testing and the race season.
“The partnership with BMW highlights the significant contribution that our brands such as Shell Helix Ultra and Pennzoil Platinum motor oils and Shell V-Power fuels can make to the performance of BMW cars both on and off the track,” Gainsborough noted. “This collaboration will enable two like-minded companies to push the boundaries of both motor oil, fuel and engine development – hopefully for the ultimate benefit of the everyday car driver.”