TIA Goes Social
TIA plans to launch an automotive social portal.
The Tire Industry Association (TIA) announced plans to launch the Automotive Social Portal (ASP) in the first quarter of 2017 in a joint effort with the Automotive Marketing Foundation (AMF).
The ASP will have multiple levels of participation to populate Dealer Social Network sites, Facebook, Twitter and Linked-in, with pertinent content all from a single dashboard. TIA, manufacturers, suppliers, state, regional associations and other information providers create and supply the content that the ASP delivers to dealers who redistribute it to their customers.
According to Roy Littlefield, Executive Vice President of the Tire Industry Association (TIA), “We are excited to partner with the Automotive Marketing Foundation to deliver this powerful social communications tool to the Tire and Auto Service Aftermarket. The ASP will give us a means for effective communication with consumers all across North America, as well as provide a significant benefit to all dealers.”
For more information on the Automotive Social Portal, contact TIA at 800-876-8372 or the AMF at 603-249-5530.