Yokohama Names New Ambassador
Founder of Ice Driving Canada named Yokohama’s brand ambassador.
Professional racing driver, and long-time driving instructor, Jean-Sebastien Sauriol will be representing Yokohama Canada as a brand ambassador.
“We are excited for the opportunity to showcase our products in collaboration with someone like Jean-Sebastien, who has unique international motorsport background and expertise,” says Diana Colosimo, Brand Development Manager for Yokohama Tire (Canada). “This partnership allows us to reach existing and potential clients throughout Canada, and drive home awareness of our leading-edge performance tires via events such as driving-instruction programs and dealership events.”
“I am very proud and honoured to be partnering up with a prestigious company such as Yokohama Tire Canada,” says Sauriol, founder of the Ice Driving Canada winter driving academy. “Being personally involved in motorsport for a long time, including three years in Japan as a driver, I have always been a fan of Yokohama products, which are synonymous with high quality, performance and second-to-none engineering. I am looking forward to helping promote the Yokohama Tire brand across the country for many years to come.”