CCIF Special Event at NACE: An Inside Preview


CCIF’s Global Trends will be the only exclusive Canadian event at this year’s NACE | CARS in Detroit. (Photo credit: Huw Evans)

Collision Management gets an exclusive look at what attendees can expect during this year’s CCIF special event at NACE.

At NACE 2015 in Detroit on July 23, CCIF is hosting a special, exclusively Canadian event. Entitled Global Trends: Changing the Course of the Collision Repair Business in Canada, it’s designed to take a look at developments which are shaping our country’s collision repair industry and how they are likely to impact the business not only today but also tomorrow.

Taking place from 1.00 pm to 4.00pm (with a cocktail reception to follow from 4.00pm to 6.00pm) at the Ambassador Ballroom at Cobo Center, located in downtown Detroit, the event will bring together a range of expert panel speakers and presents an opportunity for Canadian collision industry professionals and stakeholders to not only gain valuable insight into trends impacting the industry but an excellent opportunity to network.

To learn more about what attendees can expect, Collision Management talked with Leanne Jefferies, Director, Collision Programs; AIA Canada. Here’s what she had to say:

Collision Management: CCIF first hosted an event like this at NACE last year and from what we understand it was very well received wasn’t it?

Leanne Jefferies: Yes, feedback from the inaugural event was very positive! We expected about 100 participants, but actually had 170 people attend. Our post-event survey indicated that 96 percent of people who attended would either “definitely” or “strongly consider” attending again in 2015.

CM: This time around, what were some of the elements you wanted to incorporate in the CCIF Special Event at NACE?

LJ: I believe our compelling content and expert speakers were a driving force in last year’s success, so we have followed a similar agenda this year. Also, with so many events happening at NACE, attendees have a lot to fit into a few days. The half-day conference followed by an exclusive cocktail reception seems to be the right format for our audience. An additional benefit this year, is that our attendees will receive a free NACE Expo floor pass, valued at $35. By registering for the CCIF Special Event at NACE, our attendees are automatically registered for NACE.

CM: Can you tell us a little about this year’s event in terms of the format, content and the guest speaker lineup?

LJ: The conference will take place from 1.00pm to 4.00pm. Immediately following it is an exclusive cocktail reception from 4.00pm to 6.00pm, providing a great opportunity for Canadians to get together and network. We’re also pleased to present two exciting sessions during the conference.

Our keynote speaker this year is David Lingham, IBIS Board and Director at Orbis Business Impact. He will share his global perspective on trends that are developing in the UK, Western Europe and Australia. David will provide us with validation on what we can expect to see develop in the Canadian market and will also be joined by the following leading suppliers:

  • Patrice Marcil, Strategic Planning, Training & Customer care Manager, Axalta;
  • Rick Orser, Business Manager, Automotive Aftermarket Division, 3M Canada Company;
  • Dave Smith Country Manager VR/CV, Canada; AkzoNobel;
  • Roland Taube, Director, PBE Operations, Canada, LKQ.

Additionally, Larry Jefferies, CCIF Chairman will moderate a panel discussion called The Made in Canada Solution to Global Challenges. The topics that will be discussed are:

  • The future of the claims process: Control of the customer experience in Canada;
  • Alternative service models: How to best serve Canadian consumers
  • Safe repairs: The value of predictive estimating, OE repair programs, and keeping up with change.

The panelists for this discussion will be:

  • Dennis Carlini, President; Windsor CARSTAR Collision;
  • Joe Carvalho, Manager, National Auto Vendor Programs, Claims; Economical Insurance;
  • Paul Stella, Manager, Collision Repair & Refinish; Toyota Canada Inc.;
  • Paul Prochilo, Director, Corporate Strategy – Prochilo Brothers Collision.

CM: Was there a particular reason you choose to go with the Global Trends theme this year?

LJ: The collision business is a global one, with repairers, OEMs, suppliers and insurers operating in multiple countries around the world. Increasingly, what happens abroad impacts the Canadian market. By understanding global challenges, we can work together to influence their impact and create solutions specific to the Canadian market.

CM: Tell us a little about Haiti Arise and Buy A Brick? From what we understand Marc Honorat will be making a guest appearance at the special event this year?

LJ: Yes, we’re very pleased that Haiti Arise founder Marc Honorat will be attending CIC and CCIF. He is looking forward to meeting NACE attendees and talking about the exciting things happening in Haiti. We’re also excited that CIC has partnered with CCIF, making Haiti Arise a North American charitable initiative. We are building an auto body classroom and to fund the initiative, we are selling bricks at NACE. They will be on sale at both CIC and CCIF meetings. Those who contribute will receive a pin that says “I BOUGHT A BRICK”. We hope those who buy bricks wear their pins proudly during NACE.

CM: What is perhaps the key the message you want to convey to Canadian industry professionals in terms of why they need to attend this event and the benefits it will provide?

LJ: Industry professionals should attend the CCIF Special Event at NACE if they want to be informed of the latest trends and global challenges, and leave NACE more prepared to make the right decisions for their business. They will also have the opportunity to network, build relationships and find new ways to work better together with their customers and suppliers.

CM: How can collision industry professionals ensure they have a spot reserved at this special event?

LJ: Registration is available now at It’s quick and easy to register online!

CM: Is there anything else you’d like to mention?

LJ: I’d like to say a big thank you to our sponsors AkzoNobel, 3M, Audatex, BASF, Discount Car and Truck Rentals, CARSTAR, NAPA/CMAX, Axalta, Craftsman Collision, Fix Auto, Impact Auto Auctions, Mitchell, Assured Automotive, Sherwin Williams, Car-Part, PPG, Auto Data Labels. It is through their participation that events like this are made possible.

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