BASF Launches SmartColor

BASF Automotive Refinish has introduced a new SmartColor Online tool. (Photo: BASF)

BASF has launched its new SmartColor Online tool, which will provide collision repair centres and distributors with speedy access to its online colour retrieval system.

The tool, which allows access from computers and mobile devices such as smartphones and tablets, provides information on all of the latest colour formulations in BASF’s global colour database.

“The advantage of the SmartColor Online tool is that as formulas are updated, they are immediately available to our customer base. No longer do our customers have to wait to receive updated formulas on CDs or DVDs as in the past, ” said Eric Heisler, eBusiness Product Manager, BASF Refinish.

“In addition, the tool is available in a convenient mobile version, so customers won‘t need to tote a laptop with them. With a WiFi connection, they can use a tablet or a phone to look up a formula from anywhere.”

The tool features search fields to look up information by code, manufacturer, year, paint line, gloss, colour name, application and more. It also offers tri-colour lookup, fleet lookup and remembers user settings such as language, country, mix size and formula exclusions, to name a few.

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